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Executive News
Supporting Executives & Aspiring Executives to Grow, Lead & Thrive
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Welcome to Executive News, your monthly dose of practical insight, strategic tools, and career inspiration. This month’s newsletter is focused on executive branding, your unique selling proposition (USP) & AI.
Articles & Resources
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What Is Too Much AI in a Resume & LinkedIn Profile?
If you’ve been involved in hiring over the past year, you’ve likely come across a new trend—resumes and LinkedIn profiles that sound suspiciously robotic. Whether for entry-level roles or executive positions, there's a growing wave of applications that carry a distinct AI-generated look, tone and lists of word salads!
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AI & Context Engineering – Understanding How Things Are Evolving
I’ve been following the work of Dharmesh from Simple AI for the past 12 months and consistently find his insights around AI both relevant and forward-thinking.
His recent post, Context Engineering: Going Beyond Prompts To Push AI is an especially thought-provoking read.
It reminded me of the early days of search engines—when basic keyword searches slowly evolved into long-tail searches and eventually to the powerful semantic search tools we now take for granted. A similar evolution is happening with AI.
At one stage, it was predicted that we’d need an explosion of jobs for “Prompt Engineers.” But that’s not quite how it turned out. Why? Because we’ve all effectively become prompt engineers.
Dharmesh introduces the concept of Context Engineering as a natural next step—an evolution of prompt engineering. He describes it beautifully:“Prompt engineering was like learning to ask really good questions. Context engineering is like being a librarian who decides what books someone has access to before they even start reading.”
This shift challenges us to think more deeply—not just about what we ask AI, but about the frameworks, constraints, and resources we build around it to guide performance and our careers.
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Personal Branding Prompt
What aspect/s of the work you do are the hardest to copy or automate? How can you continue to leverage these assets in your career?
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The Level Up Program™ – Transforming the Way We Learn, Lead & Work
Using the latest in immersive technologies—including Virtual Reality (VR), Augmented Reality (AR), and Artificial Intelligence (AI)—The Level Up Program™ makes learning engaging, impactful, and future-ready. This is not your average training; it’s an energising journey that accelerates workplace performance and inspires people to grow. Having successfully delivered multiple pilots, the feedback has been overwhelmingly positive employees not only value the experience, they ask: “When’s the next one?”
Explore our programs:
The Level Up Program™ – SELF For individuals seeking personal and professional clarity, confidence, and growth.
The Level Up Program™ – TEAM Focused on collaboration, communication, and team performance using immersive learning and personality insights.
The Level Up Program™ – TRAINER EDITION A Train-the-Trainer experience + XR Learning Design Lab that equips trainers to level up their learning design and delivery.
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Executive & Leadership Development Resources
Access our blog & complimentary executive, career and leadership development resources.
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Executive Coaching & Leadership Development Services
Unlock the confidence, strategy, and executive presence to lead at your next level—with expert coaching tailored to your goals.
Whether you’re navigating change, seeking clarity, or simply wanting to lead with more ease and purpose—executive coaching offers the support, space, and strategy to help you move forward with confidence.
Book your complimentary coaching exploration call or coffee.
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